Core Functions and General UI of the App

The Hartford Zoo
Functional Prototype

Functional, Click-Through Prototyping using Figma
The topic of this assignment is the Zoo! We had to design a functional prototype of an app or website that allows people to purchase tickets to visit the zoo, view exhibits, donate, etc. (The zoo can be your local zoo, some other zoo, or some imaginary zoo – Harry Potter Zoo, Alien Zoo, Zoo of the Future, Zootopia, etc.)
Product specifications:
Zoo visitors can select and purchase admissions tickets
Visitors can view special exhibits, activities, or events that require additional purchase and choose to add them
Other features, like viewing anticipated busy times, are at your discretion
Core Functions

Defining the core functions of the app was fairly straight-forward.
We began by asking ourselves, what would the average parent or young-adult want out of the app?
What areas are beneficial?
What might someone expect out of the app?
Where do the elements fit in hierarchically?
Wireframing:
We designed aloud in this wire framing exercise; as we were drawing we were walking each other through the basics of the app. The landing screen should have the five basic core functions: Ticketing, Attractions and Events, Information, the Map of the Zoo, and the Hamburger menu in the top left that will show additional functions/area of the App.
We wanted to ensure a consistent navigation in the UI: The top menu bar will always have the Hamburger and the Shopping cart available, while displaying the title of the current screen you are in (e.g. Tickets). The bottom navigation bar will always provide a way to move forward and backwards throughout the app. Finally, the home button at the button at the bottom will take the user back to the landing screen.




We created a style guide for ensuring complimentary colors and legible fonts.














Feedback from a user after trying our functional prototype.
Feedback
We reached out to two people for feedback on the functional prototype. It was constructive, and allowed us to make some changes in the design before submitting.
Some of the feedback is also a result of Figma's limitations, which are beyond the scope of the this project.